Background
According to Parking Ya!, more than 25% of vehicles driving around cities are looking for a parking space.
Zimbabwe has 32 urban councils most of which have varying CBDs sizes.
According to the Central Vehicle Registry, Zimbabwe’s vehicle population stands at an estimated 1,2 million.
In 2020, 32.24 percent of Zimbabwe's total population lived in urban areas and cities, according to ZimStats.
This means approximately 50% of Zimbabwean vehicles are in urban settlements
However, councils in Zimbabwe have been failing to take advantage of the high volume of traffic in their CBDs and collect revenue from their parking bays because there was no effective and affordable solution.
Possible Business Models
PARTNERSHIP/JOINT VENTURE MODEL
Council registers a joint venture (JV) with LADS/HIT
The JV brings in its own team (marshals), gadgets and software application
Council does not pay anything;
JV collects parking fees, takes care of all operational expenses such as staff salaries, gadget maintenance, cloud services license fees and any other agreed upon expense
Profit to be shared at agreed percentages.
First 2 months will be trial months in order to create a culture => it can be a period of loses.
LICENSE AGREEMENT
Council to procure the system
Pay for deployment fee once off;
Training fee per person;
Annual license fee of the system
The council has two options on the gadgets:
Rent gadget at U$50 per month per gadget
Outright ownership of the gadgets at U$600 each